Step 1: Map the Current Landscape
United Kingdom: In 2023, over 45 % of UK adults own a smartphone that runs at least one gaming app. That translates to roughly 25 million users who spend an average of 30 minutes daily on mobile games.
United Kingdom: In 2023, over 45 % of UK adults own a smartphone that runs at least one gaming app. That translates to roughly 25 million users who spend an average of 30 minutes daily on mobile games.
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